Fragrance Project- "Scent?"

The world fragrance and perfume industry is forever expanding. It is expected to exceed $36 billion in 2017, the market growth is fuelled by demand from emerging markets and consumer lifestyle trends granting an increasingly central place to grooming. My task (in a group) is to next find an opportunity for a new fragrance brand within this saturated market. We will research everything from the initial research through to the launch and create an annual marketing plan. The task itself is divided into 3 parts

. Research and Concept development
. Brand Development
. Brand Launch and Promotion 

When firstly looking into scents, we ourselves need to get an idea of what smells we like and dislike in order to get started. Devising together 7 questions, it helped to firstly get a look into our own inner favourites.

1. What scent do you wear?

Miss Dior, Dior

2. Why?

nostalgia (smells like my mum)

3. What is your favourite smell?

incense, vanilla, smoke, fresh rain on concrete

4. What is your least favourite smell?

oranges (ugh)

5. What smell reminds you of home?

Alien by Thierry Mugler (my nan sprays on her scarves)

6. What smell makes you cry?

onions

7. Why does scent matter to you?

it creates an emotional response for me especially with living so far away from home being able to feel happy friends and family are around just by a scent

Supreme Brandzine

Prior to our trip to New York we were briefed that the next project was to be a 2 part brand-zine on a chosen brand. After choosing Supreme, I conducted in-depth secondary and primary research into the brands history and lifestyle.

The second part of the zine project was to then expand the brand with either a new product line or collaboration then to re-launch your new idea going into detail about the brands previous marketing strategies.

From the research I conducted Supreme do a wide range of products and are well known for their ground breaking unexpected collaborations but they are yet to produce a range of watches adapted for the skate culture. Instead of going for the obvious and undertaking a collaboration with an already known watch brand I chose Lego as they attract a new young consumer and create nostalgia for current customers.