"meeting the needs of your customer at a profit"
Professor Phillip Kotler
"Creating irresistible experiences that connect with people personally and create the desire to share with others"
Saul Colt
"Products that dont come back and consumers that do"
Steve Dawson
Within todays lecture we thoroughly discussed the ins and outs of marketing I found this very interesting as I have only ever brushed over the surface of marketing fashion within A-level textiles, we looked at a few key terms in which marketing is defined
. analytical
. targeted
. personal
. persuasive
. conversational
. timely/ immediate
. responsive/ human
This was very useful as I am only just being introduced to marketing as a career within university it is very easy to get confused and sidetracked on the actual meaning of it, defining it into terms makes it easier to understand. I was also introduced to the 7p's (more commonly known as the 5p's) of marketing, these are:
PRODUCT
PRICE
PLACE
PROMOTION
PROCESS
PHYSICAL EVIDENCE
PEOPLE
Fashion marketing is different to other industries as it is based on need, it manufactures desire and no other economy associates so closely with the designer and no other industry like fashion displays its work on a runway (essence of marketing). Marketing fashion is led my season, trend and the media without which nothing would be marketed. The fashion industry is huge and items can be trickled down to the high street or urban styles can be bubbled up, no other economy can define itself as being so closely inspired by its consumer. No other industry or product has such a fundamental part within its economy for celebrities.
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