Celine 'New Concept'

Coinciding with previous Celine research, as a group, we came up with a new concept a way in which we think the brand can extend its range of goods, attract new customers and please the ones that they already have. The most iconic product of the Celine range is the Celine bag, we played on this and thought of creating a new range of Celine luggage, using various patterns and shapes similar to that of Celine's other garments. 

Celine- luggage mood board

Celine- pattern mood board

Extending on making a luggage collection we thought that they could do a launch party to showcase their new range to the world. This would be completely out of character of Celine as they are a fairly reserved brand who don't have a facebook, twitter or instagram. In order to keep it fairly reserved we have decided on a secret location for this keeping Celine's exclusivity.