Brand Essence

The essence of a brand is shown through 4 separate sections attributes (what the brand stands for), promise (what the brand offers the customer), personality (who would the brand be) and the source of authority (what makes the brand credible). Within a recent seminar, after thoroughly discussing brand persuasion and what makes a brand, we created brand essence models. Firstly for the brand that we had currently been working on for module 1.

Tom Ford aims to make women feel confident and sexy, it promises this within it's clothes and personality. It derives it's sources of authority from 50's glamour and ambassadors such as Tom himself and Julianne Moore.

We then evaluated in pairs our day in the life of. Whilst doing this I picked a brand that I encountered to make a brand essence board, firstly without posting the name of the brand, for my partner to guess who it is, I created one on herbal essences which was correctly guessed. 

Herbal Essences is a luxury hair brand sold on the high street, it has many different attributes and personality traits as there is a wide range of flavoured shampoos and conditioners for different types of hair. It promises to do many things for all types of hair e.g undamage and smooth damaged hair. Its sources of authority come across in it's campaigns with the use of attractive models with amazing hair. 

Day in the Life of Branding

This task involved me keeping a diary for just one day in order to discover the impact that brands have on our daily lives and how they are entwined from the moment we wake up to the moment we go to sleep.

Saturday- 

10:00- wake up, make a drink, check phone and have a snack

. Robinsons Squash

. Sainsbury's mug

. Nokia Lumia 925

. Brioche

10:15- get back into bed

. Dunelm Covers

. Ikea Pillows and Blanket

10:17- put film on laptop

. Mac Book Pro- Apple

12:00- shower and brush teeth

. Herbal Essences

. Radox Scrub

. Aquafresh

12:30- blow dry, straighten hair and do make-up

. Phil Smith hairdryer

. Nicky Clarke straighteners

. Vaseline

. Rimmel

. Maybeline

. Benefit

. Collection 2000

. MUA

1:00- get dressed

. Vans

. Topshop

. Ebay

1:30- go for lunch

. Starbucks

4:00- get back and do some work

. Mac Book Pro, Apple

6:30- have dinner

. Tesco pizza

7:15- do washing up

. Tesco washing up liquid

7:30- curl hair, re-do makeup and put on clothes for a night out

. Babyliss

. Rimmel

. Maybeline

. Benefit

. Collection 2000

. MUA

8:30- Pre Drinks

. Tesco Vodka

. Robinsons Squash

. Malibu

11:00- leave flat and go to Rescue Rooms

. Jagermeister

. Red Bull

. Strongbow

3:00- get home and into bed

. Dunelm Covers

. Ikea Pillows and Blanket