John Lewis at Christmas

John Lewis always pulls out all the stops at Christmas especially in reference to its renowned Christmas adverts. This years 'The Bear and The Hare' is no exception, arguable its most popular advert yet. The John Lewis flagship store in London mirrors the successful advert within it's window display, depicting various animals from the advert created out of ordinary household objects which can be purchased at John Lewis itself. I find this a clever imaginative idea to push the boundaries of advertising not only its products but its new 'mascots' of Christmas. 

Introduction to Photoshop

As a fashion communication & promotion student, it is essential that I get to grips with photoshop and eventually (hopefully) be able to use it at a professional level. I consider myself a good 7/10 with computers and I find it relatively easy to pick up on things but photoshop is somewhat confusing having only ever used it 2 times before. As you can see by my notes I wrote everything that was going on down in order for me to attempt to do it on my own (fingers crossed). 

By the end of the tutorial seminar I created an oriental themed mood board by using such tools as creating and naming layers, distortion and the elliptical marquee tool. I found the relaxing atmosphere in which we learnt what the tools were very useful as I didn't get distracted or lost with what was happening. I also found it very easy within my group to ask others around me who had more experience with photoshop for help.