Supreme Brandzine

Prior to our trip to New York we were briefed that the next project was to be a 2 part brand-zine on a chosen brand. After choosing Supreme, I conducted in-depth secondary and primary research into the brands history and lifestyle.

The second part of the zine project was to then expand the brand with either a new product line or collaboration then to re-launch your new idea going into detail about the brands previous marketing strategies.

From the research I conducted Supreme do a wide range of products and are well known for their ground breaking unexpected collaborations but they are yet to produce a range of watches adapted for the skate culture. Instead of going for the obvious and undertaking a collaboration with an already known watch brand I chose Lego as they attract a new young consumer and create nostalgia for current customers.

Williamsburg and Brooklyn, Street Culture

Having not been to New York before being told we're going to Williamsburg and Brooklyn I didn't know what to expect but out of everywhere I went they were by far my favourite. Whilst still being full of style it was rich in culture of locals getting by with their day to day lives.