NYC Trend Report

From research undertaken in New York I created a trend report using most of my own images with brief commentary. When making this booklet I considered the design to be that of a fashion magazine and by visually tapping into emerging markets I have showcased common trends using stereotypical types of people found in each area I visited.

The feedback I received after informally presenting to a group was that the magazine inspiration idea was great as it showed I'd looked at resources for inspiration into my layout. The production and creative execution was good and I had observed links from location to product and style. Criticism is that I should maybe have used in store photographs to display visual merchandising of shops in each area of the city, I also need to proof read my work and learn to Harvard reference. 

  

'I Hate Perfume'

'I Hate Perfume' is a small exhibition/shop in Williamsburg, Brooklyn. It gives us a place to explore 'perfume' from an entirely different perspective and a unique point of view of what perfume is. Perfumes in store are out of the ordinary, the name suggests this anyway, but smells include smoky tobacco to Mediterranean ocean. Scents can be bought from a minimum of $50 all the way up to $150 depending on the rarity. 

House of Small Wonder, Williamsburg

House of Small Wonder is a European inspired cafe, in a small cozy establishment which focusses solely on the quality of their food. The decor was amazing as you walk in you are greeted with a tree trunk and vines hang around you, a perfectly cute place to have a small lunch or breakfast.

Williamsburg and Brooklyn, Street Culture

Having not been to New York before being told we're going to Williamsburg and Brooklyn I didn't know what to expect but out of everywhere I went they were by far my favourite. Whilst still being full of style it was rich in culture of locals getting by with their day to day lives.