Fragrance Advertising Individual Essay

Developing my writing skills is something which is a must for me, I usually find it hard to put words down on paper/screen that have 'academic rigour'. The latest task given to us was to critically evaluate a fragrance advert with a detailed analysis, I chose to look at Chanel 'Coco Mademoiselle' as it's one of my favourite perfumes. Once my essay was completed I took my feedback given to me from previous work and used it to improve what I had created, this included proof reading and using Harvard referencing.

'Unravelled'

I recently had the opportunity to walk in the Nottingham Trent University first year Fashion Knitwear Catwalk displaying my friend Shauna Mills first year body of work. Her first outfit was a draped orange knitted dress, accessorised with hand printed tights, hand painted Dr Martens style boots and black shorts, styled with wild hair and a simple net bow.

Inspired by a 'Tsunami' her second outfit embodied the chaos of the ocean with a hand knitted  skirt and top in deep blue accessorised with a bin bag cape, hand printed tights and wellington boots with various pieces of rubbish stuck on by hand. Styled with a netted head piece and huge hair, I had a great time and would definitely do it again. 

NYC Trend Report

From research undertaken in New York I created a trend report using most of my own images with brief commentary. When making this booklet I considered the design to be that of a fashion magazine and by visually tapping into emerging markets I have showcased common trends using stereotypical types of people found in each area I visited.

The feedback I received after informally presenting to a group was that the magazine inspiration idea was great as it showed I'd looked at resources for inspiration into my layout. The production and creative execution was good and I had observed links from location to product and style. Criticism is that I should maybe have used in store photographs to display visual merchandising of shops in each area of the city, I also need to proof read my work and learn to Harvard reference. 

  

Nottingham Research Day

"Perfume is a sector that drags down luxury"

Using Nottingham as our initial primary research location, we wandered around in our groups asking questions and taking photos of various shops which embody scent through all different aspects. Doing this helped us to refine our research focus and look into team priorities prior to our planned trip to London to carry out more primary research. Before we got started our initial idea was to look into unisex fragrances as from our first thought there isn't a lot around that is easy to find. 

We were given 9 research starting points then asked to choose 4 in order to help us refine what we were looking into

. Price

. Gender

. Age

. Story

. Trend

. Object

. Range

. Context

. USP

 Lush Nottingham were very helpful in explaining thoroughly that each of they're newer collections all have stories and are all inspired by various album covers one being by band 'Janes addiction'. Each single scent then from the collection could be mixed together to create one final body spray, making it easy for you to mix and match making personal scents for yourself. This helped us as a group to look into having a solid inspiration when coming up with our own perfume. It also helped us to think about maybe doing a set of scents.

We also went into various other shops such as Molton Brown, The Body Shop, Jo Malone and Kiels. All are on an equal price level and each shop assistant told us that all of their products can be unisex. This threw us off guard and we went back to the drawing board to think of a new initial concept before London.