From research undertaken in New York I created a trend report using most of my own images with brief commentary. When making this booklet I considered the design to be that of a fashion magazine and by visually tapping into emerging markets I have showcased common trends using stereotypical types of people found in each area I visited.
The feedback I received after informally presenting to a group was that the magazine inspiration idea was great as it showed I'd looked at resources for inspiration into my layout. The production and creative execution was good and I had observed links from location to product and style. Criticism is that I should maybe have used in store photographs to display visual merchandising of shops in each area of the city, I also need to proof read my work and learn to Harvard reference.
Living in Cardiff for 18 years of my life I have blindly thought that it had no style whatsoever, going home over the Christmas period taught me that I was wrong. from mismatch of pattern to the skater look Cardiff has style hidden within the large city.
Whilst walking through London it is always packed full of fashionistas young and old. Here are a few people I noticed walking around who possessed something a bit different from the normal.
South Kensington individuality
Oxford Street Day casual
Oxford Street Day smart
Oxford Street Day tiger
Oxford Street Day homeless chic
Oxford Street Night Monochrome
Oxford Street Night Net Detail
Oxford Street Night Morrissey inspired
Oxford Street Night Comfort
Oxford Street Night Wavey Fur
Oxford Street Night Rocker (man on left not right)
Cause We Got Style! is a street style esq. book which depicts European Hip Hop styles from the 80's and early 90's. I purchased this book for the main reason to gain a wider insight into street style and street photography of a different era in order to help push my own thought process' and current work. I found the photographs inside extremely interesting primarily for the fact that most of the brands such as 'Fila', 'Nike' and 'Adidas' are still around within todays fashion industry. I also enjoyed looking at past styles from different countries such as Denmark, Switzerland and Germany, countries in which I thought had no style or style origins
I have always been a fan of old school hip hop but have never experienced a fandom which is so inspired as the photographs within. Artist such as Flava Flav prove within this book to be one of the main inspirations of the styling itself. I can also see further inspirations from other artists such as Grand Master Flash, Jeru the Damaja and Salt N Peppa.
The book itself to me shows how brands can evolve and how style from a different era can inspire so many new modern street wear brands such as Supreme, Obey and Stussy.
