Tom Ford Consumer Profiles

As our first module assessment is looming, my group and myself decided to meet up and discuss all of our brands in order to differentiate similarities and differences between each and to gain abit more of an insight and research into our own brand. The other brands that I have within my group to compare and contrast to Tom Ford is Reiss, Chloe, Puma, Rapha, Bottega Veneta. Firstly I considered and discussed the 7 p's of each brand.

Tom Ford 7 P's
Product
menswear, women's wear, accessories, eye wear, fragrance and beauty, Film 'The Single Man'

Price
cheapest price £26 (Eye Defining Pencil) all the way up to £1,000+ on clothes
(LUXURY BRAND)

Place
Online shopping, stores in fashionable cities, concessions (Selfridges)

Promotion
Billboards, magazines, most promotion done for beauty and perfume (affordable for the everyday woman), celebrity endorsements (Julianne Moore), fashion shows, sexualised graphic promotion to grab the eye and attract attention is typical of Tom Ford, all campaigns usually display 3 central protagonists

People

Tom Ford himself, brand ambassador Julianne Moore (good friend of Tom and star of his film 'The Single Man') 

Process
everything dressed neatly in packaging, luxury brand (expect a luxury look and feel of each and every product)

Physical Evidence
Make-Up counters, whole experience, try before you buy, personal shoppers, highly interactive website


When looking at everyone else's 7 P's we discussed how my brand is the highest most luxury brand and how the other brands aspire to be like Tom Ford, to be a the top of the game. We also discovered how Reiss, Bottega Veneta and Tom Ford are all mature brands with more of a sophisticated woman in mind rather than brands like Chloe who value youthful flirtatiousness and Rapha and Puma are both sportswear brands who desire to become more stylish. Chloe, Bottega Veneta and Reiss all share the same colour palette of neutral shades. 

'Cause We Got Style!'

Cause We Got Style! is a street style esq. book which depicts European Hip Hop styles from the 80's and early 90's. I purchased this book for the main reason to gain a wider insight into street style and street photography of a different era in order to help push my own thought process' and current work. I found the photographs inside extremely interesting primarily for the fact that most of the brands such as 'Fila', 'Nike' and 'Adidas' are still around within todays fashion industry. I also enjoyed looking at past styles from different countries such as Denmark, Switzerland and Germany, countries in which I thought had no style or style origins

I have always been a fan of old school hip hop but have never experienced a fandom which is so inspired as the photographs within. Artist such as Flava Flav prove within this book to be one of the main inspirations of the styling itself. I can also see further inspirations from other artists such as Grand Master Flash, Jeru the Damaja and Salt N Peppa. 

The book itself to me shows how brands can evolve and how style from a different era can inspire so many new modern street wear brands such as Supreme, Obey and Stussy.