Visual Analysis- Tom Ford

Within our seminar groups we have each been assigned a brand or designer for us to now continuously work on for the remainder of the first module, mine is Tom Ford. A skill for a fashion communicator is the ability to analyse an image. When you first look at an image you immediately begin to decode its and establish it's concepts, a semiotic analysis takes a step back so that you may work out what it signifies and how it has meaning. I chose a recent image campaign by Tom Ford to semiotically analyse.

1. Take a quick look at the image (no analysis)
I respond well to this image, it makes me want to look more closely at whats going on, 60's style, robotic, futuristic, simple image, plain, all about the garments and name, nothing to distract from them, signifies stylish chic modern women's wear

2. What kind of visual is it?
New advertisement, on trend, magazine spread? billboard?

3. Systematically and thoroughly list all the elements of the image (Denotation)
A young slim woman with a pretty face (pulling a shocked expression) and mid length brown hair sat manly but dressed feminine, sat awkwardly in a geometric shape on a white chair against a white background. The girl is dressed futuristically in a mid length sleeveless sequinned silver dress with a net mesh top, paired with over the knee gold gladiator style stilettos, he legs and placed as if holding her up awkwardly. Tom Ford is capitalised at the bottom left hand side of the page in a contrasting black colour, its stands out fully against the white background

4.Connotations?
hair, 60's style bouffant, beehive, fringe, sultry look,
dress, body con, sexy, tight, glamorous
shoes, roman, gladiator, gods, Greece, over the knee, stiletto 
(UP MARKET)